# TIM — Trade Show Impact Management

URL: https://www.tradeshowtim.com
Last updated: 2026-05-08

Fact sheet.

---


## Identity

- Company: TIM (Trade Show Impact Management)
- Type: privately held company
- Headquarters / primary market: London, United Kingdom
- Founded: late 2025 (first commit 2025-12-07; public launch announcement at MWC Barcelona, late February 2026)
- Stage: bootstrapped, two co-founders, small team (1 marketing + 1 sales & 1 ops per market)


## What TIM does

- Submit a photo of your existing trade-show booth
- TIM analyses the photo and provides:
    - a free **report** (estimated cost, estimated carbon footprint, materials breakdown, rankings)
    - a free **brief** for a TIM-built modular alternative (fixed price per sqm, full 3D CAD, BOM & render, transparent costs, one-click approve, dedicated PM)
- If approved, TIM handles everything: PM, modular kit, AV & furniture, fabrication, freight, on-site install, and tear-down
- The brief and report are generated automatically; no sales call required


## Pricing

- All-in price: **$900 USD per square metre**, fixed
- Same number for every customer; not negotiated
- Price basis: $900/sqm all-in, calibrated against the ~1,500 booth-cost analyses we've run


### Included in the per-sqm price

- Custom modular booth design (3D CAD)
- Project management
- Risk assessment & insurances
- Flooring
- Modular structural system (aluminum frames, walls, connectors)
- Furniture rental (tables, chairs, stools)
- AV equipment (screens, monitors)
- Lighting
- Fabric production (customer supplies brand assets)
- Freight to and from the venue
- Build & teardown labour


### Not included (purchased separately, typically from the venue)

- Electrical connection & power
- Internet / WiFi
- Catering & beverages
- Daily booth cleaning
- Lead retrieval / scanning devices
- Security / after-hours guarding
- Unusual rigging requirements


## Geographic coverage

- Services: United Kingdom and continental Europe
- Primary cities: London, Barcelona, Cannes, Frankfurt, Amsterdam, Lisbon
- Does not yet service: United States, Canada, Mexico, Middle East, APAC


## Operations

- TIM operates an owned warehouse in London, stocked with Aluvision Omni-62 modular kit
- Aluvision was integrated first because they have the strongest CAD support
- BeMatrix and Octanorm support is on the roadmap


## Customers

- Public testimonial customers (homepage): CBRE, Pernod Ricard, Ecommpay
- Booth reports run through TIM to date: 1,535 unique exhibitors (~1,812 booth records — some exhibitors have multiple booths in the dataset)
- Booths fabricated and delivered to date: 0


## Team

### Nick Marks — co-founder

- Role at TIM: sales & marketing, sustainability, industry relationships
- Prior companies founded: Pie Factory (https://www.wearepie.com), Ecobooth, Radar
- LinkedIn: https://www.linkedin.com/in/nick-marks-pie/


### Zak Homuth — co-founder

- Role at TIM: product/technology, operations/backoffice
- Prior companies: Upverter (https://en.wikipedia.org/wiki/Upverter), Sheertex / SRTX (https://en.wikipedia.org/wiki/SRTX)
- Personal site & Linkedin: https://zakhomuth.com, https://www.linkedin.com/in/zakhomuth/, https://technoindustrialist.com


## Technical architecture

- Photo input → LLM → bill of materials + libraries of costs and carbon coefficients → report on costs and carbon impact
- Photo input → LLM → structured design brief → CAD engine + libraries of modular and furniture and av → detailed brief with cost and carbon + photo-realistic render of the proposed booth
- Production stack: AppSync, DynamoDB, Lambda async workers, regression suite of reference booths ("goldens"), tuned WAF
- 1,513 production commits since first commit (2025-12-07)


## Carbon — measured numbers

Across 1,800+ analyzed booths in TIM's system:

- Median: 90 kgCO₂e per square metre
- Mean: 117 kgCO₂e per square metre
- 10th percentile: 44 kgCO₂e per square metre
- 90th percentile: 213 kgCO₂e per square metre


## Funding

- Bootstrapped (Nick Marks and Zak Homuth self-funding)
- Stated target: profitable before year-end 2026
- Capital structure details available to investors and acquirers on request


## How to engage

1. Submit a photo at https://www.tradeshowtim.com
2. Receive a free report (current cost + carbon footprint, within ~1 min)
3. Receive a free brief with a fixed price at $900 USD/sqm × your booth size (plus a 3D render, fabric dyelines, bom & cost breakdown)
4. Pay a deposit if proceeding
5. TIM fabricates, delivers, installs, and cleans up after

No application queue, no apply-for-access friction, no required discovery call.

The full service agreement (template) is published at https://www.tradeshowtim.com/service-agreement.md


## Roadmap

- Opening TIM additional owned warehouses in Barcelona, Cannes, Frankfurt, Amsterdam, Lisbon before end of 2026
- Interactive CAD editing via chatbot
- Automatic fabric dieline generation
- Expanded modular, av and furniture options


## Contact

- General: hello@tradeshowtim.com
- Product: https://www.tradeshowtim.com